These are the same deliverables investor-facing companies use to run paid ads that reach qualified LPs who have never heard of them, build trust before the first conversation, and book calls to raise capital for their offerings.
Right now, cold traffic has nowhere to go. This page leads with your 27.6% IRR, your 20%+ co-invest, and the open offering so investors can decide if they qualify before they ever give you their information. Every ad you run points here.
Referrals and your network have a ceiling. These ads put Lightstone DIRECT in front of accredited investors who have never heard of you, on Facebook and Instagram, and each one tests a different reason to click.
The creatives get the attention, but the script is what makes someone click through to your landing page. Six variations, each written in Lightstone's voice, each with a different angle to test which message resonates most with cold accredited investors.
Today, Mitchell Hochberg repeats the same trust-building pitch on every single intro call. This script captures it once in a 5-minute video so every investor who clicks your ad already understands the thesis, the track record, and why DIRECT exists before the call even starts.
Right now you grow through referrals and your network. This system adds a second channel: paid ads that reach accredited investors who do not know you yet and move them from first impression to booked call without a single manual touchpoint.
You only reach investors who already know someone at Lightstone.
Cold accredited investors see you for the first time on Facebook and Instagram and land on a page built to convert.
Your return metrics are locked behind a sign-up wall. Cold traffic bounces.
27.6% IRR, 20%+ co-invest, and Hidden Lakes are all visible before anyone creates an account. They qualify themselves.
Hochberg explains the same thesis from scratch on every intro call.
One 5-minute video does the explaining. Every investor arrives at the call already sold on the model.
No sales pitch. We open the deliverables live, you tell us what to change, and we talk about what a launch looks like.
We open the landing page and ad creatives together on a live screen. You point at what you would change.
We walk through the ad scripts and VSL script. You tell us which ones match how Lightstone wants to show up in market.
We map a 30-day launch plan: targeting, budget, conversion events, and the Capital Formation team handoff.