Built For
Mitchell C. Hochberg
President, Lightstone
Date Delivered
April 17, 2026

We built Lightstone DIRECT 4 deliverables for free to get you accredited investors outside your existing network.

These are the same deliverables investor-facing companies use to run paid ads that reach qualified LPs who have never heard of them, build trust before the first conversation, and book calls to raise capital for their offerings.

01
Landing Page
Turns ad clicks into booked investor calls.
02
4 Ad Images
Gets your offering in front of accredited investors scrolling Facebook and Instagram.
03
6 Ad Scripts
Gives investors a reason to click and learn more about the deal.
04
VSL Script
Builds investor trust before the first call so they show up ready.
Your Deliverables
01Deliverable
Landing Page.

Right now, cold traffic has nowhere to go. This page leads with your 27.6% IRR, your 20%+ co-invest, and the open offering so investors can decide if they qualify before they ever give you their information. Every ad you run points here.

Click To Preview Full Page
02Deliverable
Ad Images.

Referrals and your network have a ceiling. These ads put Lightstone DIRECT in front of accredited investors who have never heard of you, on Facebook and Instagram, and each one tests a different reason to click.

Ad 01 - IRR Authority
Ad 01 · IRR Authority
27.6% Net IRR Since 2004
Ad 02 - Co-Invest Discipline
Ad 02 · Co-Invest
20%+ On Every Deal
Ad 03 - Hidden Lakes
Ad 03 · Hidden Lakes
384 Units, Grand Rapids MI
Ad 04 - Forty-Year Story
Ad 04 · 40-Year Story
From $89K To $12B+ AUM
03Deliverable
Ad Scripts.

The creatives get the attention, but the script is what makes someone click through to your landing page. Six variations, each written in Lightstone's voice, each with a different angle to test which message resonates most with cold accredited investors.

V1 · Co-Investment DisciplineA 20%+ Co-Invest On Every Deal
Accredited Investors: Most syndicators put 1 to 5% of their own capital into the deals they raise from you, while Lightstone commits at least 20% of the equity on every single Lightstone DIRECT offering and has structured the platform so our balance sheet moves with yours on every transaction. • $12B+ AUM owner/operator across multifamily, industrial, hospitality • 27.6% realized net IRR and 2.54x net equity multiple since 2004 • 20%+ GP co-invest in every Lightstone DIRECT deal The current open offering is Hidden Lakes Apartments, a 384-unit value-add garden multifamily community in Grand Rapids, Michigan. Book a 30-minute call with our Capital Formation team to review the full underwriting. Accredited Investors Only. Past performance is not indicative of future results.
V2 · The 27.6% Track Record27.6% Net IRR Since 2004
Accredited Investors: 27.6% is the net IRR Lightstone has actually delivered on realized investments since 2004, compounded across the global financial crisis, the COVID dislocation, and the 2022 to 2024 rate cycle. • $12B+ AUM across multifamily, industrial, hospitality, retail • 2.54x net equity multiple on realized investments since 2004 • 25,000+ multifamily units and 15M+ square feet of industrial • 20%+ Lightstone GP co-invest on every Lightstone DIRECT offering Now opening single-asset offerings to individual accredited investors through Lightstone DIRECT. Accredited Investors Only. Past performance is not indicative of future results.
V3 · Single-Asset OfferingsOne Named Asset. Full Underwriting.
Accredited Investors: Every offering on Lightstone DIRECT is a single named asset with a complete underwriting package, a dedicated point of contact on our Capital Formation team, and a Lightstone GP equity commitment of 20% or more. • Hidden Lakes Apartments, 384-unit garden-style, Grand Rapids MI • Value-add strategy, four-year hold, $100,000 minimum • 20%+ Lightstone equity alongside the limited partners • Full underwriting shared on the briefing call Talk to a member of our team and review the deal before any allocation decision. Accredited Investors Only. Past performance is not indicative of future results.
V4 · Hidden Lakes ApartmentsOpen: Hidden Lakes, Grand Rapids
Accredited Investors interested in Midwest multifamily: Hidden Lakes Apartments is a 384-unit, free-market, garden-style multifamily community in Grand Rapids, Michigan, currently open through Lightstone DIRECT on a four-year value-add strategy with Lightstone committing 20%+ of the equity. • 384 units in a resilient secondary market • Four-year hold, $100,000 minimum check • 20%+ Lightstone GP co-invest committed before the LP raise opens Book a 30-minute briefing with our Capital Formation team. Accredited Investors Only. Past performance is not indicative of future results.
V5 · From $89,000 To $12B+From $89,000 To $12B+ AUM
Accredited Investors: Lightstone began in 1986 with an $89,000 acquisition of a two-family home, and 40 years later operates a $12B+ portfolio across 25,000+ multifamily units, 15M square feet of industrial, and 26 states. • 27.6% realized net IRR and 2.54x net equity multiple since 2004 • 100+ multifamily properties, 39 industrial properties, 26 states • 20%+ GP co-invest in every Lightstone DIRECT offering Lightstone DIRECT lets accredited investors participate in the same single-asset deals our institutional partners have backed for four decades. Accredited Investors Only. Past performance is not indicative of future results.
V6 · The Direct LineA Named Partner On Every Deal
Accredited Investors: Every investor on Lightstone DIRECT is assigned a named point of contact on our Capital Formation team who handles the full underwriting package, quarterly performance reporting, and direct access to asset management. • Named Capital Formation contact from first call through exit • Full underwriting transparency on every single-asset offering • Quarterly reporting and direct access to asset management • 20%+ Lightstone GP co-invest alongside your capital Book a 30-minute briefing to see how the relationship actually works. Accredited Investors Only. Past performance is not indicative of future results.
04Deliverable
VSL Script.

Today, Mitchell Hochberg repeats the same trust-building pitch on every single intro call. This script captures it once in a 5-minute video so every investor who clicks your ad already understands the thesis, the track record, and why DIRECT exists before the call even starts.

Click To Preview Full Script

What is all of this for?

Right now you grow through referrals and your network. This system adds a second channel: paid ads that reach accredited investors who do not know you yet and move them from first impression to booked call without a single manual touchpoint.

Referrals & Network Only With This System Running
Now

You only reach investors who already know someone at Lightstone.

Ads + Landing Page

Cold accredited investors see you for the first time on Facebook and Instagram and land on a page built to convert.

Now

Your return metrics are locked behind a sign-up wall. Cold traffic bounces.

Landing Page

27.6% IRR, 20%+ co-invest, and Hidden Lakes are all visible before anyone creates an account. They qualify themselves.

Now

Hochberg explains the same thesis from scratch on every intro call.

VSL Script

One 5-minute video does the explaining. Every investor arrives at the call already sold on the model.

30 minutes. We walk through it together. You decide.

No sales pitch. We open the deliverables live, you tell us what to change, and we talk about what a launch looks like.

01

We open the landing page and ad creatives together on a live screen. You point at what you would change.

02

We walk through the ad scripts and VSL script. You tell us which ones match how Lightstone wants to show up in market.

03

We map a 30-day launch plan: targeting, budget, conversion events, and the Capital Formation team handoff.